4 WAYS TO
There are tons of technical tips you can use to improve your site, but one of the best tips is to have high-quality content that informs and entertains your viewers. And which type of content is the most educational and informative? Video!
Don't keep your video to yourself if you've already created it Because video is inherently very informative, it can provide a boost to SEO, which could prove to be beneficial in the long run.
1. USE VIDEOS ON YOUR WEBSITE
When it comes to publishing your video, don't neglect your website. It can be used on any page that is relevant. If you have a product video, you may want to embed it on your homepage as well as your product or ecommerce pages. If you write a blog post about your product, make sure to include the video! If you have an FAQ page with questions about your product, consider including the video there as well. We put out a blog post covering the 5 Essential Type of Business Videos this included example videos attached to each video.
2. EMBED YOUR VIDEO AROUND
A video on a blank page won't do much for your search engine rankings. Ensure that you embed your video on a page full of relevant and informative content. You provide a lot of valuable and useful information on your site, and this will let search engine crawlers know. Make sure that the content of your post relates to your video. Sometimes, posting the video's transcript can help a lot, too.
3. IT IS IMPORTANT TO BE CONSISTENT AND POST VIDEO CONTENT OFTEN
The more often you post engaging video, the better. It may not be possible to make a video every day or for every project, but if you're working on a big project or one that would really benefit from a video, set aside some resources to make one. Even simply adding text over a piece of stock footage can be highly engaging on your website and bring more visitors from organic search.
4. DON'T NEGLECT THE DETAILS
SEO is composed of half quality content and half technical details. Video is just as important. When you post your video on your site, don't forget the technical details that will make it visible to crawlers who are indexing your site. title, description, tags, and annotations. You can edit these items on most video hosting platforms.
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